Legal definition of “design”
A Registered Design is a legal right which protects the overall visual appearance of a product or a part of a product in the country or countries a person registers it.
For the purposes of registration, a design is legally defined as being “the appearance of the whole or part of a product resulting from the features of, in particular, the lines, contours, colours, shape, texture or materials of the product or ornamentation.”
This means that protection is given to the way a product looks. The appearance of the product may result from a combination of elements such as shapes, colours and materials.
References to texture and materials does not mean that protection may be granted for the feel of a texture, or what the product is actually made from; only that these features may influence what the overall product looks like. Equally, design registration cannot protect non-stylised wording (ie. basic text), the way something works, or the idea or concept behind a product.